About Sandra Possing

Sandra is a passionate speaker and coach focused on cultivating leadership in individuals and organizations. She has an international coaching practice based in San Francisco that offers individual and group coaching, speaking, executive coaching, leadership training and workshops, and retreats. Sandra received her Bachelor's degree from UCLA and her coaching and leadership training through The Coaches Training Institute in San Rafael, Ca.

5 Ways to Create More Time

Wish you had more time?

Ever feel like life is just speeding by, and you can barely tell the difference between one day and the next? Or that there is so much you want to do, but you’re too busy just making it through your work day and you couldn’t possibly fit anything else in?

image of busy intersection with buses speeding by

image of busy intersection with buses speeding by

You’ve probably heard someone say something like “We all have the same 24 hours in a day” or “Beyoncé also only has 24 hours in a day”. If someone said that to you on a particularly busy and stressful day, perhaps you considered punching them in the mouth. Or yelling back that Beyoncé may indeed have 24 hours in a day, but that she also makes like 24 million dollars a day and can hire 24 personal assistants to help her every day.

It’s frustrating, I know.

But, let me remind you that you are the powerful creator of your own life.

That means you always have a choice. And when you stop blaming other people and circumstances (including time, or your lack thereof) you are already on your way to creating more time!

1) Stay in the present

We waste an incredible amount of time and energy worrying about what’s going to happen (playing and replaying endless “what if…?” scenarios in our minds), or dwelling on mistakes or regrets about the past (“how could I have been so stupid to…”)

You can’t control the future or change the past, and hanging out there isn’t helpful, so take your power back by catching yourself in the act and then dropkicking yourself back into the here and now.

One of my favorite mantras for when I feel stressed or catch myself frantically multi-tasking is “this is the only thing I have to do right now”. Another good one is “I am right here, right now.”

Take a deep breath, repeat one of the above, and focus on the now, on what’s right in front of you.

2) Batch similar tasks

When we constantly shift from one thing to another, we are interrupting our mental focus and that wastes a ton of time. Instead of reading and responding to emails every time you get a notification or happen to look at your phone, for example, you can process all your emails for the day in one or two sittings. And during that time, ALL you do is email.

Same goes for running errands or making phone calls. Look at your to do list and group similar items together, then knock ’em all off the list at the same time.

3) Cut out (or manage) the time wasters

I know, I know. You need your 30 minutes of Keeping up with the Kardashians to wind down after a hard day at work. If that really is your thing, own it and do enjoy the heck out of the 30 minutes, but then tear yourself – kicking and screaming, if you have to –  away from the TV when it’s done. It’s not the time wasters themselves that are inherently bad. It’s when we give into the addiction and suddenly lose 8 hours of our day to them that it’s not helpful.

Don’t deny yourself all the little pleasures that make your day more bearable and enjoyable, but participate in them mindfully, not like a goddamn zombie. Set a timer if you need to. Get one of those apps that kicks you off of Facebook after 15 minutes if that’s what it’s gonna take. Schedule your “relax and unwind” time (whether it’s a soothing hot bath or playing tetris on your iPad) the way you would schedule an important meeting, honor that you’re giving yourself the gift, do it, and then move on when the time is up.

4) Meditate

“But I don’t have time to meditate!” scream the busy masses. Well, I hate to break it to you, stressed out high level executive, but science these days has gotten all caught up to what ancient wisdom has been telling us for thousands of years. In short, that shit really works! Meditation takes time, sure, but the ROI on that time you spend is amazing.

Taking some moments to breath deeply, slow down, be still and quiet your mind will make you more grounded, more calm, and help that busy brain of yours function more efficiently. I’m sure you’ve heard it all before, dear reader, but are you actually applying it in your own life?

5) Declutter your world

Take inventory. Do a super honest audit of your physical environment, your online banking, and your social calendar, while asking yourself what you can let go of. I’m betting if you take a long, hard look at the stuff in your home, there is a large percentage of it that is no longer in alignment with what you actually care about. Perhaps there are subscriptions you are paying for every month that you don’t use. And events you’re saying yes to that don’t actually add anything to your life.

Be honest. Say no. Let go of stuff. The more you declutter – whether physically, emotionally, mentally, or spiritually – the more you’ll feel spacious and free, and be better able to focus on and prioritize the things you truly care about.

These changes don’t all have to happen at once. Pick just one or two of them to practice or a while and see what changes you notice in how you feel.

Designing your unconventional life. On purpose.

Designing your life, intentionally, is more than possible. And yet, most people don’t do it.

Who designed your life (career, lifestyle, social circle, where you live…)? Was it you? Or did you sort of stumble into it?

So many of us charge forward, living by default. We do what our parents counsel us to do, copy our friends, and are heavily influenced by the borderline brainwashing of the media, TV shows, upbringing, religious communities, peer groups, or whatever our strongest influences were.

We rarely pause and ask ourselves who we really are. What we actually want. Or what we want our lives and lifestyles to look like.

So many of the people I work with actually have really “great” lives on paper. They checked all the boxes, did all the things, but deep down they are not fulfilled. Yes, they have created a proper, “successful” life, by society’s standards.

But what they’ve failed to do is to create a meaningful life. One that is an expression of their particular set of talents, gifts, and characteristics. A journey that allows them to spend their time on what they value most and what makes them come alive. A reflection of their unique perspective on the world.

That’s where I come in. I want you, yes YOU, to have not only a successful life (but by YOUR standards of success, not anyone else’s), but to also have a life that is meaningful, whatever that means to you.

Don’t waste anytime lamenting your past, or regretting past choices, because we can’t change them anyway. (Although if you do want to spend some time forgiving yourself, honoring, and letting go of your past, that’s a great use of time!)

Instead, start where you are today, and commit to designing your life from here on out. On purpose, instead of simply reacting to whatever life throws at you.

So, how the hell do you go about doing that? It’s not easy, but it can be simple. Here are 5 great strategies to get you started.

1) Cultivate self-awareness

The more you learn to be present to your own experience, the more power you have to shift it into what you want. We can’t change what we’re not aware of, so start training yourself to notice, in real time, where you’re at. Listen to how you’re talking to yourself in your head and notice how you’re feeling in your body. This will help you become the conscious creator of your life.

2) Get yourself some damn clarity

A lot of people aren’t chasing their dreams for the simple reason that they don’t actually know what they want. If you don’t know where you want to go, it’s gonna be pretty hard to get there! So start by asking yourself what you want. In every area of your life. If you’re extra disconnected from what you want, it may take time. Be patient. Be bold and dare to admit your truest desires. At the very least to yourself. And if you’re able to, share it with some people who believe in you and can support you in heading down that path.

3) Start taking action

Once you start figuring out what you want, you can start moving toward it. Don’t worry about having it all planned out first. Just start somewhere, because you can always course correct as you get more clear. If you already know what you want, but are too terrified to make any leaps (say quitting a job or leaving a relationship), start with  the tiniest baby step and go from there. Action creates energy and momentum. It gives you more clarity and confidence, and feels super satisfying to boot!

4) Get support

As you start designing your life more intentionally, you’ll need support. Most likely, you’ll have critics and people who doubt your dreams. (Maybe because they resent you for having the courage to pursue them, which highlights their own inability to do so themselves. Or because they simply have a different perspective.) Let them doubt and criticize you. That’s their story, not yours.

Instead, seek out support from people who are living the life you want (as mentors, coaches, teachers) or who believe in you and your dreams and will cheer you on no matter what (colleagues, peers, fans, friends.) Fear will come up. Failure will happen. Shit will inevitably hit the fan. So, have a support network in place that can catch you when you fall and affectionately slap you on the butt after you dust yourself off and get back on that big, unruly horse you’re attempting to ride.

5) Keep tweaking

Look for opportunities to take big leaps and inspired action, when appropriate, but more than anything, keep tweaking. Every day, every week, look for the small shifts you can make that will create just a little more alignment in your day to day experience. Make the helpful baby steps that inch you closer to your dream part of your regular routine; make them habits. Rituals. Infuse every moment of every day, every choice you make, and every thought you think with intention.

Live your life on purpose and be designing and redesigning a life that inspires you and fills you with joy and gratitude. 

Ok? You do NOT have to live your life by a bunch of tired, outdated, unspoken rules that are followed by most people, because they’re just living by default.

Break the rules. Break that mold.

You get to create an UNCONVENTIONAL, meaningful, amazing, and exhilarating life – one that is aligned with the absurd combination of traits that is you, and whatever it is that is most dear to you.

Do it. I believe in you. And I hope you do too. (If not, or if you need help with this, you know where to find me!)

 

What do you want to be when you grow up?

The dreaded question. Deer in headlights was about all I could muster in response throughout school and well into my twenties. How was one supposed to know?

I liked a lot of things. Too many things. In fact, the endless possibilities and “you can be whatever you want to be” urgings of my generation’s supporters felt like an unbearable burden most of the time. Being a positive thinker and dreamer, I appreciated the sentiment, but my own inability to narrow it down to even a small list of options left me paralyzed.

Fast forward to the start of my decade in San Francisco when I was about 26 years old.

“Adventure travel host,” I wrote in my journal. Underneath the title of yet another far fetched career idea, I scribbled down my thoughts about why this job appealed to me and what the obvious stumbling blocks were (“How the hell would I get my foot in the door of that industry??”)

Next up was “Performer/Entertainer” followed by wistful dreams of acting, dancing, singing, painting, doing voice over work… followed by the inevitable insecurities (“What if I don’t make it in Hollywood? Do I really want to be a starving artist?”)

“Should I just suck it up and get a normal job? Something more professional? Am I wasting precious time exploring this other stuff that I should really be spending in a corporate setting getting real life experience?”

These are just a few of the thoughts that were swimming around in my head, back in 2007, near the end of my short-lived 2-year career in financial planning. I had taken some improv classes, was doing a lot of writing for a music tech startup, had started bartending, and was enthusiastically exploring other interests, but ultimately I was basically still completely lost.

I had no idea what I wanted to be when I grew up. 

Two years later, in 2009, I still didn’t know. I had stumbled into fitness, which was closer than any of my previous jobs. But I still found myself agonizing over that brutal mix of uncertainty and indecision, coupled with a sense of unfulfilled potential and a refusal to settle.

A typical week often looked like this:
Monday: convinced that I needed to spend a year abroad traveling while I was still young
Tuesday: excited about the prospect of being an entrepreneur and ready to figure out how
Wednesday: researching grad school, especially INSEAD, 100% sure I wanted to apply
Thursday: still dreaming of being an artist and looking for auditions on craigslist
Friday: exhausted, discouraged, and confused, crying in frustration
Saturday: convinced my dreams were silly, ready to give up and get a corporate job
Sunday: pissed and ready to do whatever it took to find a meaningful path

That year I made a commitment to myself. I was going to make “figuring out what I want to be when I grow up” my biggest priority. I didn’t care how long it was going to take, I just knew I couldn’t take any more of the back and forth.

Figuring out my purpose became my purpose.

I started reading countless books, blogs, and articles. I saw a hypnotherapist who was also an EFT practitioner. I attended workshops, seminars, and retreats. I hired coaches. I interviewed anyone who seemed like they liked their job. I talked to anyone who would listen. I journaled, and journaled, and journaled.

And the beautiful thing is, it totally worked. It was a messy, clumsy, disjointed process, but I found my way. Had I known half of what I know now, I would do things very differently. But looking back, I’m not ashamed of any of it. Instead, it all seems somehow delightfully earnest. It was my perfectly imperfect journey and it got me to where I am today. For that I will be eternally grateful.

Years of people pleasing, approval seeking, and caring way too much what other people think of me pushed me to a breaking point where my own lack of direction became so exasperating and exhausting that something had to change.

And it did. Once I stopped looked outside of myself for validation and got quiet enough to hear the wisdom in my heart (that had, of course, been there all along) it was obvious. All those years of voraciously reading self-help books and devouring anything and everything motivational, inspiration, and chicken soup for the soul-y suddenly made sense…

finally started being honest enough with myself to admit that I wanted to be a life coach.

Even though the words made me cringe at the time, I had to face the truth. It had actually been there all along – the rather radical calling. But it was expressed only as a gentle whisper underneath the loud, obnoxious voices of my inner critics, so I couldn’t hear it for so long.

Luckily, I ultimately made that powerful choice and started to listen to what my heart was trying to say. Given my hesitant nature, it actually took me several years to really go there. Even once I had broken the seal and headed down the path, I still only dipped in a toe or two at a time. I played it safe and dabbled carefully, but I DID move forward.

Of course, at the time, I had NO idea what I was getting into. I didn’t realize that becoming a life coach also meant becoming an entrepreneur. And that holy crap, that shit is hard! Or how profoundly life changing and fulfilling it would be.

I had no idea that I was embarking on my very own journey to personal freedom. 

That’s the journey that I’m on now. Everything I do is about freedom. Freedom to live a life by my own design, to be consciously creating my own reality, and to take full responsibility for every damn part of it. It’s also about freedom from my own self-imposed limitations and the old stories that used to hold me back.

This is what I’m about and it’s what my business is all about too. The cool thing about my story is that I had to slog my way through all that self-doubt, indecision, and fear in order to get here. So I get it. And now that I have the distinct honor of helping other people build their own paths to freedom and start to unleash their own beauty and brilliance out in the world, my tears of frustration have been replaced by tears of joy and gratitude.

Interestingly, and perhaps not surprisingly, many of the elements of those things that I thought I wanted (i.e. going to business school, traveling the world, performing and entertaining), even though they weren’t pointing me in any particular career direction at the time, were clues to values and passions that were alive and well in me already back then.

I’m happy to be able to say that now, in my business and in my life, I get to do some degree of all those things that make me feel alive. My wish for anyone who is reading this and feeling similarly lost is that you start listening to all the clues, the whispers, and the dreams that are already there, if you get quiet and calm enough to access them.

The Possquivel Wedding Report

When my husband and I started planning our wedding, we decided we wanted to do things a little differently.

Everything about it was intended to be a reflection of who we are. We’re big on authenticity and adventure in our daily lives, and saw no reason for our wedding to be any different.

bride and dog after the wedding ceremony

This is the story of how we pulled it off.

First and foremost, we refused to subscribe to the silly notion that wedding planning has to be stressful, and decided to make it fun and laid back instead. It totally worked, AND the end result was even better than we had anticipated!

The most crucial agreement we made, by far, was to be intentional. We wanted the whole experience to be simple, meaningful, and fun.

Here is how we approached the planning.

Six months before the wedding, we started having weekly check-ins. Admittedly, many of these check-ins happened in the hot tub while drinking wine, which definitely set the tone for not taking ourselves too seriously.

Early on, we let go of things being perfect and embraced the idea of them being perfectly imperfect instead. We placed a higher value on our communication and connection than on getting all the details right.

Throughout the planning process, we stuck to our guns and didn’t do anything we didn’t want to do, were willing to break the rules, and made sure to stay true to ourselves and our relationship, regardless of what anyone else had to say.

I decided I would have the most fun if I showed up as a badass bride, which meant staying grounded and calm, being playing and unapologetically me, and seeing it as a creative and fun challenge.

Since community is important to us, we created a Facebook group for our guests, so that our family and friends could meet each other, we could introduce our vendors, and everyone could share their excitement for the upcoming event.

screenshot from wedding facebook group

Here are a few of the highlights from the weekend that stand out to me, either because they felt unique and a bit unconventional, and others were simply SO much fun.

At my bachelorette party, instead of wine tasting, a spa day, or hitting the bars, my sister rented us a house and we had a sleepover, which included a Fierce Goddess ceremony, facilitated by an incredible spiritual teacher. Also, one of my girls brought me a mermaid tail. A MERMAID TAIL! (In case you didn’t know, I am obsessed with mermaids.)

silhouette of bride in mermaid tail

Despite weeks of shitty forecasts practically guaranteeing rain, we insisted on hosting not one, but two outdoor events, much to both our mothers’ chagrin. Friday’s party was in a park by the water, and the ceremony on Saturday was in the backyard of my in-law’s house. Both days, the rain cleared just in time. Thank you, rain gods!

The welcome party on Friday was in lieu of a rehearsal dinner. We had a wood fire pizza oven food truck, beer, and lawn games. And customized beer koozies.

beer koozies at welcome party day before wedding

Here’s an aerial view of the last group of stragglers at the welcome party taken by our friend Conor’s drone (his first day playing with it – not bad!)

We each had five people in our wedding party. But one of my bridesmaids was actually my fabulous, gay bridesman, Graham! He came to the bachelorette sleepover too.

My mom walked me down the aisle. Since my father wasn’t there, but my two stepdads were, I wanted to both honor my father by not putting another man in his place, and also acknowledge my mom for her primary role in my upbringing. It felt so right.

We wrote our own vows for the ceremony, which was led by one of my favorite mentors, who talked about Divine Feminine and Divine Masculine energy, called in the spirit of those who couldn’t be there (including my dad in Sweden), and acknowledged our ancestors.

The only reading during the otherwise short and sweet ritual, was the first three verses of “Nothing Else Matters”. I have to assume most of our guests thought it was just a nice poem until the end when my bridesmaid Nikki, with her sweet British accent, revealed that it was a song by the (heavy metal) band Metallica.

When the DJ announced our arrival at Guaymas, the Mexican restaurant where we held our reception, we walked in to the theme song to Game of Thrones. Our DJ’s response when we asked if he could play it was “anything for the realm.”

The seating arrangements chart listed our guests’ names under tables that were named after countries we plan to visit. The tables themselves? They had only flags.

Given our upcoming travel adventure, we urged guests to please not bring any physical gifts and created a page on Zola, so that they could contribute to our travel adventure if they wished, instead.

Our first dance (which I don’t think anyone saw coming except maybe a few people who knew that I used to do be obsessed with Lindy Hop) was a playful swing dance routine to Benny Goodman’s “Sing, Sing, Sing”.

Our DJ was ridiculous. You can read my Yelp review for him here for the full breakdown of the musical journey he took us on. One of the highlights of the night was when Chris and his dad, Carlos, had a dance off to Silento’s “Watch me” (or “Whip the Nae Nae” as Carlos calls it). Enough said.

Obviously I’m biased, but I seriously think it may have been the most EPIC wedding weekend of all time.

I hope this story inspires you. While it could be read as just a recap of a fun party weekend and the planning leading up to it, it’s really about something much deeper.

It’s about the power of intention. It’s about our ability to stay grounded and aligned with what we value most. And it’s about the importance of clear communication and deep human connection, rather than attachment to details and perfectionism.

Do You Have a Powerful Morning Ritual?

Do you have a morning ritual? I’m betting you do. But do you do your morning ritual on purpose or by default? Most of us tend to get into at least some kind of a routine and do more or less the same things every morning. Are you conscious or on autopilot?

The goal is to become conscious of what you currently do, so that you can decide if it’s working for you or not. Once you have the self-awareness, then you can make a powerful choice about whether to keep that ritual or design something that works better.

What’s the point of a morning ritual anyway?

A ritual is special – it adds meaning to your day. Whereas a routine is something you do regularly, a ritual is something you do regularly that has a point. It’s intentional, not just the default. 

I love the word ritual, because it implies a certain ceremony or sacredness. It’s an opportunity to show respect. To honor not only yourself but the life you are creating.

Let’s say you’re now aware of what your default morning routine is and you want to create something more POWERFUL – a meaningful ritual as opposed to a default routine. How do you create one?

There is no right way to do a morning ritual. The idea is to design something that is both effective and meaningful for YOU.

For one person, it might be 5 minutes of meditation, 20 pushups, a cold shower and then boom, they’re done. For someone else, it may be an elaborate 2 hour ceremony including prayer, journaling, yoga, candles, setting intentions for the day, and a gratitude practice. Or maybe it’s just a great cup of coffee while you read the newspaper.

It doesn’t matter what’s included in your ritual, as long as it sets the tone for your day. So ask yourself this – what state of mind do you want to be in when you start your work day?What kind of energy would support your work and lifestyle? Consider how much time you can and want to devote to your morning ritual and what would be an effective and powerful use of that time.

Here are some suggestions for different components you might include:

Movement
An intense bootcamp class, a brisk walk, yoga, or even a dance party in your living room. Find what works for you and gives you the kind of energy you need.

Journaling
Putting pen to paper is so powerful. Especially since we live in an increasingly digital world. Try journaling as a way to clear your mind and connect with your inner wisdom.

Nature
Seriously, mother nature wants to hook you up. Do what you can to tap into that. Exercise outdoors, walk barefoot on the beach, or just breathe some fresh air. Life giving.

Stillness
We’re bombarded with information all day. Our minds need peace and quiet to balance it out. Find stillness in prayer, meditation, or simply breathing mindfully for a few minutes.

Mindfulness
Create a gratitude practice, set an intention for the day, say affirmations, or review your goals. Start the day in a conscious way, connecting to what’s most important to you.

Strategy
Instead of going through your day in reaction mode, have a strategy. You’ll be more effective and focused if you know what you plan to do and why.

Read
As in, read something helpful. Not facebook. Not the news. Read a book on business or a blog that inspires you. Whatever is meaningful and helpful to you.

Creativity
What inspires you? Incorporate music, candles, incense, or whatever elements make it fun and magical. Call on ancestors, spirit guides, or pull a goddess card if that works for you!

Whatever you come up with, I recommend keeping it simple, at least in the beginning. Remember, you’re going to try to do it every day. Don’t be afraid to experiment and mix it up until you find what truly energizes you.

 

Are you an undercover rebel?

I love working with rebels. Interestingly enough, most of my rebel clients had NO idea they were one when we started down their path. They don’t identify with that part of themselves. Yet. They’re still in hiding.

That’s why I call them undercover rebels. 

I was one too. Big time. I had NO concept of rebellion. In fact, had you told me that when I was younger, I would have laughed in your face, because I was basically the opposite of a rebel.

I was a good girl – great at following instructions, following the rules, following… well, basically anything and everyone. Great student, stellar athlete, dedicated musician, girl scout, etc. I got pretty far by following the rules, so truthfully it never really appealed to me – or even occurred to me for that matter – to break the rules.

I naively assumed that the rules, guidelines, and authority figures out there guiding me were not only well intentioned, but logical, helpful, and meaningful. Turns out I was wrong. Very wrong.

Fast forward a few decades – and a shit load of soul searching, some pretty wild experiences, and the world’s most random work history – and here we are.

SW_Colby Schenck344

I now not only accept, but embrace, the idea of being a rebel. It’s a crucial part of my identity. I can’t imagine not honoring that part of me. It’s exhilarating. It’s me, when I’m being most real.

I am a rebel.
I am a non-conformist.
I am a rule breaker.
I am a trouble maker.

It should go without saying here that I’m not talking about rebellion in the violent sense of the word. It’s not about breaking rules just to break them. Or making trouble just to be an asshole. I know you get that.

It’s about challenging the status quo. Questioning everything. Thinking for yourself. It’s about making up your own rules for how you want to live your life, rather than following some predetermined formula about what you’re supposed to do.

SW_Jordan McQueen25

Now that I’ve “come out” as a rebel, I am eagerly searching for the rest of my tribe. I’m growing the beginnings of a community of undercover rebels who are ready to step into the arena and start living the wild and adventurous life they secretly want. Is this you? Let’s find out.

What makes you an undercover rebel?  

You have a little trouble maker in you, but you’re not owning it yet. Other people often see it in you, even when you don’t. Family, friends, and colleagues often come to you for guidance, or even look up to you as a leader, even when you feel you have nothing to offer.

SW_Josh Felise44

On some level you feel unsatisfied, restless, unsettled… it’s like you’re yearning for something. You’re craving more meaning, depth, purpose, passion… or something. You  feel frustrated, like you’re holding back.

You wish you could just LET GO, shake off your inhibitions (or fears or doubts or whatever) and BREAK FREE.

If that sounds like you, I want to help. I want to show you what it’s like to unleash your inner badass, embrace your inner rebel, and own who you are. I want to show you how powerful you are when you’re true to all of you, including the feisty little trouble maker in you that wants to go do cool shit.

SW_DominikMartin3456

Many of my fellow undercover rebels, once they’ve come out of hiding and into the light, realize that they’re ready for bigger things. They’re no longer able to be the luke warm version of themselves they were. They’re not just rebels either. They’re much, much more. They usually start to level up every area of their life and are often surprised and delighted when they begin to see what they’re actually capable of.

Let me take it a step further and ask you this. Do any of the following ideas resonate with you on some level? Is there a whisper in your heart when you read them?

You are a creator.
You are a visionary.
You are a leader.
You are a change maker.
You want to have an impact.

You want to create a meaningful life full of passion, purpose, and adventure.

SW_Zak Suhar33

If this sounds like you, regardless of how far along you are on your journey out of the cave, I’d be honored to have you in my tribe. We are only at the beginning stages of this movement. We’re finding each other, supporting each other, building community.

Stay tuned. There is much more to come. In the meantime, sign up for my mailing list if you’re not on it yet, to keep up with what we’re doing. You’ll get a free gift (“How to Unleash Your Inner Badass”) and my kickass weekly newsletter.

I hope you’re ready to stop holding back, start letting go, and go kick some serious ass. Let’s do this.

Top 10 Reasons to Become a Lifestyle Entrepreneur

Before I go into the top 10, let me clarify what I mean by lifestyle entrepreneur, for those of you who might not be familiar with the term. As far as labels go, it’s one that I strongly identify with, and as soon as I heard the term, I claimed it. Hell ya, I am a lifestyle entrepreneur, albeit just a freshman compared to the seniors on campus like Tim Ferris and Chris Guillebeau, who blazed the trail for the rest of us years ago.

What is a lifestyle entrepreneur?
Lifestyle entrepreneurs are simply entrepreneurs who prioritize lifestyle before profit. Are we still interested in profit? Absolutely! Most of us are incredibly money motivated. It’s just that we value freedom and independence more than anything else. We’re crystal clear on our desired lifestyle and build our businesses around those ideals, not just to allow for what’s most important to us, but to support it.

It’s about freedom
Some of us are location independent digital nomads, running businesses we can run from anywhere in the world. Many of us are obsessed with travel and strive to create a freedom lifestyle, where we can live, work, and play while globetrotting freely. For others, it’s about something completely different. Ultimately, though, it’s always about freedom – whatever that means to you.

It’s not easy
Of course, being a lifestyle entrepreneur has its challenges, just like being any kind of entrepreneur. It’s a wild ride that’s probably not for everyone. Most of us take huge risks, fail often, and frequently get the crap kicked out of us. Some people give it a great effort, but eventually walk away because it’s hard and uncomfortable. The ones who end up crushing it usually have some serious grit (unless they just got really lucky).

Here are some of my favorite reasons, for those of you flirting with the idea, to become a lifestyle entrepreneur.

1. Vision + Purpose + Passion
As a lifestyle entrepreneur, you lead with vision, purpose and passion. You’re often called “heart centered” and can’t imagine doing work you don’t love. You step out of your comfort zone frequently and do whatever it takes to build a business, because it lights you up and fills your life with meaning. It’s the work you can’t not do.

2. Authenticity
You get to fly your freak flag. In this type of work, the more authentic you are, the more successful you are. You get to create a business that is an expression, or extension, of who you are. There are no masks to put on or facades to uphold. You just get to be you – the quirky, super weird, real YOU.

3. Freedom
Regardless of what your definition of freedom is, being a lifestyle entrepreneur is all about supporting that. Whether it’s being able to spend time outdoors during the day and working at night, having time to care for elderly parents, spending more time with your kids, or traveling 9 months of the year, YOU get to decide. (And only YOU are responsible for creating it.)

4. Flexibility
A big part of the freedom lifestyle is flexibility. Set your own hours, work when and how you want. If sitting at a desk for 8 hours doesn’t work, maybe you work in 20 minute spurts. Or only on weekends. Or when you feel like it. Or when your golf schedule allows for it. Obviously it depends on what your line of work is, when your clients are available etc., but it’s up to you to set it up in a way that works for you.

5. Location independence
Another big part of the freedom lifestyle is being location independent. If you want to stay home, you can work from home. If you want to be social, you can find a co-working space or coffeeshop. As long as you have wifi, you can work with clients 1:1 over the phone or skype, lead group calls or video conferences, host webinars, and so much more with people anywhere in the world, from anywhere in the world. You also start to really appreciate good wifi.

6. Personal growth
Whether your business is actually about personal growth, like mine is, or is focused on something else entirely (SEO, let’s say), because you are not just doing whatever your line of work is but also figuring out all the different parts of starting and growing a business, you will constantly grow and develop as a human. You’ll fail, learn, grow, rinse, and repeat.

7. Financial independence
While it can be crazy stressful, risky, and humbling in the beginning when you’re dealing with aspects of entrepreneurship like paying for your own health insurance or not having a predictable monthly income, the possibilities are limitless. As a lifestyle entrepreneur, maybe you become an expert at leverage, offering not just 1:1 services, but group programs, information products, and more. Maybe you create multiple streams of passive income.

8. Building a team
In the beginning, most likely you start out by doing everything yourself. Maybe you stay a one person shop, which can work beautifully, or maybe you start outsourcing parts of the business to experts who can do a much better job at whatever it is you’re not great at or don’t enjoy doing, which frees up your time to focus on your favorite parts of the work. With an efficient team, you can leverage yourself even more.

9. Creativity
Most lifestyle entrepreneurs lead unconventional lives. If you are a bit of a rebel, rule breaker, or non-conformist, having creative freedom is incredibly important to you. It’s where you come alive and do your best work. Being your own boss, running your own company, and being a creator out in the world gives you the freedom to be in your zone of genius, and tap into your creative in whichever way you’d like.

10. Impact
You want – no need! – to have an impact, leave a mark, and make the world a better place or help the people in it, in your own unique and brilliant way. It doesn’t matter how big or small the impact is, as a lifestyle entrepreneur it’s an important part of what drives you. Doing work that has no impact not only doesn’t appeal to you, it probably repels you.

In short, being a lifestyle entrepreneur is a challenging, emotional rollercoaster of an adventure that is worth every single second. I’ve only been on the path for a few years, and have a long way to go and many more challenges to get through I’m sure, but I can’t imagine doing anything else now.

If this post stirs something in your heart, don’t ignore it! Honor the whisper in your ear, treat it as a clue, get wildly curious, and explore the possibilities. I dare you.