Own it.

My tolerance for conformity has gone down. Being like everyone else is boring. Living a life built on “I should” or “I’m supposed to” is tragic.

Luckily things are changing out there. More and more people are flying their freak flag. More and more people see the value of being who they (truly) are. Boldly and unapologetically.

I have a vision in which this is the norm, rather than the exception to the rule. Where people feel free and inspired and trust their inner wisdom, rather than seeking approval from external sources.

Where people OWN IT. Or want to learn how.

Learning to own it has been a recurring theme in my own personal growth journey. As I’ve jogged, sometimes sprinted, and often stumbled down this path, I’ve fallen in love with the concept. Hopelessly, madly in love.

It informs how I live my life (authentically), how I treat others (with respect), and it’s one of the main tenets of the my message to the world.

What does it mean to own it? This picture sums it up pretty well:

I’ve had this picture as the wallpaper on my iphone for probably over a year and it still brings me to my knees every time I look at it. 

“There is nothing more badass than being who you are.”

This quote, attributed to Darren Chris, is the essence of what owning it means to me. Knowing yourself. Accepting yourself as you are. Being proud of that uniqueness. Being vulnerable and real and imperfect.

Back in April I put on a two day workshop for women with my dear friend and fellow coach, Nikki Armytage, in London. We called it “Powerful Woman. Own It.

The difference between the women who walked into the room on Saturday morning and the women who walked out on Sunday afternoon was all it took to convince me that people are hungry for this.

Nikki has sinced launched Electric Woman, a campaign created to inspire women to “embrace their Electric Woman”. Badass.

Now that I’m paying attention, I see such a huge difference in people when they’re owning it vs. when they’re not. It’s inspiring when someone trusts their inner wisdom and goes for it. When they have the courage to be wrong and be okay with it.

So, go ahead. Own it. Whatever it is. Be yourself, do your thing, take responsibility for the consequences and hold that head high.

I dare you.